Chapter 4: What Is the BEST Stage for You to Be On?
Why TEDx/Keynote Speech Is the Stage That Opens Every Other Door
Not all stages are created equal.
You could speak at 20 local events and still not move the needle on your speaking career.
Or you could give one strategic talk and unlock opportunities that would have otherwise taken years.
That’s the power of picking the right stage.
When it comes to authority, reach, and long-term value—
No stage opens more doors than a TEDx or signature keynote.
The Stage That Scales
TEDx has become a credibility machine.
- A digital stamp of legitimacy
- A shortcut to the perception of thought leadership
- A built-in association with “ideas worth spreading”
It meets all the criteria decision-makers look for:
✅ Instant name recognition
✅ High production value
✅ Long-term digital footprint
✅ Shareability and built-in prestige
TEDx doesn’t just put you in a room—
It puts you on the internet permanently.
When that talk hits 50,000 views (or even 5,000 in the right niche), it becomes the cornerstone of your speaker brand.
And best of all?
You don’t have to explain your value.
You can just send the link.
One Talk > 20 Free Gigs
Let’s make this plain:
You don’t need to chase dozens of underpaid or unpaid events to “build up experience.”
You need one great talk that’s:
- Delivered with clarity and passion
- Filmed professionally
- Shared strategically
That single talk becomes:
- Your speaker reel
- Your marketing engine
- Your referral source
- Your business card
It gets you:
- Booked on podcasts
- Invited to closed-door rooms
- Shared in circles you never could’ve accessed otherwise
And it does the heavy lifting while you sleep.
Leave Them Wanting More
You might be thinking:
“Okay, I get it. I need a TEDx or signature talk. But… how do I actually get one?”
Here’s the good news:
Getting on the right stage isn’t hard.
It just requires a process—and the right positioning.
Our team has helped hundreds of speakers land and leverage their TEDx or signature talk.
If you want our eyes on your story, your strategy, or your next step—
We’re here to help.
Book your free strategy call at the end of this book.
Chapter 4 Exercise
Pick Your Anchor Stage
Ask yourself:
If I had one talk to be known for—one talk that could define my message and drive all my leads—what would it be?
Then write down:
- Your working title
- The one big idea you’d want it to express
- Who the ideal audience would be
You don’t need a perfect plan right now.
You just need to know what direction you’re aiming for.