Open Introduction

I. Introduction

Here at LEADR, we’re known as one of the world’s top public speaking consulting companies.

We’ve helped over 750+ thought leaders land spots on the world’s most influential physical stages—from TEDx talks to global conferences and beyond.

But if you want to create real, lasting, and scalable impact today, the physical stage alone isn’t enough.

The leaders who make the biggest moves right now?

They’re mastering virtual stages, too—what we call platforms like TikTok, Instagram, Facebook, YouTube, LinkedIn, and X/Twitter.

These platforms give you access to the largest audience in human history—and you don’t need permission to step on stage.

One short video can change your business.
One clear message can shift your reach forever.

We’ve seen it happen:

• Dr. Joy, a naturopathic physician, got 7.1 million views on a single TikTok about herbs—without a big following.
  
• Tom, in his 50s and brand new to social media, turned Reels in

Open What Are Virtual Stages?

II. What Are Virtual Stages?

Virtual stages are today's digital platforms—LinkedIn, TikTok, Instagram, and more—where ideas reach millions instantly.

Think of them as modern equivalents of physical stages.

Your audience isn't limited by geography or auditorium capacity.
Virtual stages broadcast your message globally to your ideal audience.

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Each platform offers unique opportunities:

• TikTok serves as the stage for rapid trends and short-form entertainment.
  
• Instagram is the visual storyteller's stage for building brands.
  
• Facebook provides a platform for community building and deeper engagement.
  
• YouTube stands as the authoritative stage for long-form, detailed content.
  
• X (formerly Twitter) thrives on real-time conversations and trending topics.
  

Open The 4-Part Framework for Viral On Demand

III. The 4-Part Framework for Viral On Demand

(A Tactical Breakdown of High-Converting Short-Form Content)

Most people treat short-form video content like a digital slot machine.
They post randomly and hope something sticks.

But viral creators aren't guessing.
They're using a repeatable structure that works across every platform:

Hook → Intro → Content → Call to Action

This is the anatomy of a viral video—the Viral-On-Demand Framework.

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1. Hook

Timeframe: 0–3 seconds

The first 3 seconds are everything.
If you don't grab attention immediately, viewers scroll past.

A great hook makes your ideal viewer stop and say,

“Wait, what?”

Here's how to build one:

• Be bold: Make a polarizing or unexpected statement
  
• Lead with emotion: Surprise, curiosity, tension, or humor
  
• Ask a powerful question: “Are you making this mistake?”
  
• Call out your audience: “Coaches with less than 10K foll

Open What You Need Before You Post

🛑 What You Need Before You Post

Before you hit "record" or "publish," make sure you’ve got the essentials:

Open V. TikTok: The Trendsetter’s Stage

TikTok: The Trendsetter’s Stage

Case Study: Dr. Joy’s 7-Million-View Video

Dr. Joy didn’t have a massive following.
But she did have a message—and the 4-Part Framework to deliver it.

One of her first videos, a 15-second clip about a single herb, reached 7.1 million views.

No fancy production.
Just clarity, authenticity, and structure.

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Here’s how her viral video broke down:

Hook (0–3 sec):

“If you smoke or vape, here’s something that you need to start doing for your health.”

This bold opening directly calls out a specific audience (smokers and vapers) and creates urgency.

Intro (3–7 sec):

“I’m Dr. Joy, a naturopathic physician. My job is to get you well and keep you well…”

She quickly **establishes authority and

Open VI. Instagram: The Visual Storyteller’s Stage

Instagram: The Visual Storyteller’s Stage

Case Study: Tom – From Recovery to Revenue

Tom is in his 50s, a cancer survivor, and had zero experience using social media for business.

What he did have was a mission—to help mid-career professionals break into executive leadership.

Using our 4-Part Framework and Instagram Reels, he turned his message into momentum.

In just six months, he built a six-figure coaching business.

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Here's how his viral post was structured:

Hook (0–3 sec):

“If you wanna learn how to become an executive, then this is for you.”

Clear, direct, and calls out a specific audience.

Intro (3–7 sec):

“You were probably promoted fast and often earlier in your career, but now… you're stuck in neutral.”

Tom names the **pain p

Open LinkedIn: The Professional Stage

VII. LinkedIn: The Professional Stage

Case Study: Natalie Janine – Turning Strategy into $40K+

Natalie Janine helps corporate women land better-paying jobs—without leading with a resume.

She used the 4-Part Framework on LinkedIn to generate over $40,000 in direct revenue from short-form video content.

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Here's how one of her videos unfolded:

Hook (0–3 sec):

“Has never stopped me from landing a better paying job.”

A bold, curiosity-piqu

Open YouTube: The Long-Form Authority Stage

YouTube: The Long-Form Authority Stage

Case Study: Courtney Fae Long – Turning Shame into Strategy

Additional Case Study: Courtney Fae Long – Viral TEDx Talk with 500K+ Views

Courtney Fae Long’s TEDx talk, “Money and Sex: The Surprising Connection,” went from a bold idea to over 500,000 views—including 417,000 in just one week.

It wasn’t luck.

It was the power of storytelling, transformation, and intentional structure, adapted for long-form content using the Viral-On-Demand Framework.

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How the 4-Part Framework Applies on YouTube

Hook (0–15 sec)

“My best friend is a vibrator… don’t worry, I have other friends too. A whole drawer full.”

Cou

Open X (Formerly Twitter): The Real-Time Conversation Stage

X (Formerly Twitter): The Real-Time Conversation Stage

Case Study: Michael – Mastering the Algorithm Through Energy

Additional Case Study: Michael – 1.1M Followers from Daily Content + Structure

Michael didn’t start with a big platform.

He started with a message—and the right structure to amplify it.

Today, he’s built a following of nearly 800,000 on TikTok and 370,000 on Instagram, all while repurposing his content across platforms, including X (formerly Twitter).

Here’s how one of his most popular video threads breaks down using the 4-Part Framework:

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How the Framework Applies on X

Open Facebook: The Community Builder’s Stage

Facebook: The Community Builder’s Stage

Facebook isn’t dead—it’s where depth happens.

While newer platforms win on speed, Facebook wins on trust.

It’s the platform where people:

• Linger
  
• Ask questions
  
• Engage in real conversation

From private groups and live videos to Reels and shareable posts, Facebook is the platform for relationship-based growth—especially for experts, coaches, and service providers.

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How the 4-Part Framework Applies on Facebook

Hook

Start with emotion, curiosity, or a bold claim.

Examples:

• “This mindset shift helped me 10x my business.”
  
• “No one talks about this—but it’s what changed everything for me.”

Your hook should stop the scroll and spark personal relevance.

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Intro

Contextualize the pain point and promise transformation.
Ask: Why should they care right now?

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Content

Share 1 tip, story, or *belief shift

Open Post Once: Be Everywhere

Post Once: Be Everywhere

How To Post On All Virtual Stages In Just A Few Clicks

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The Power of Repurposing

You don’t need to create new content for every platform.
That’s a fast track to burnout—not virality.

Instead, repurpose your best-performing content across:

• TikTok
  
• Instagram
  
• YouTube Shorts
  
• LinkedIn
  
• Facebook
  
• X (Twitter)
  

—with minimal effort.

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What is Repurpose.io (and Why It’s a Lifesaver)

Repurpose.io is an automation tool that takes your original video
and automatically formats and distributes it to multiple platforms.

Here's how it works:

1. Upload once (from TikTok, YouTube, Facebook, Zoom, Google Drive, etc.)
   
2. Repurpose.io converts your video to match each platform’s size and style:
   
   • Vertical format for Reels
     
   • Captions for LinkedIn
     
   • Thumbnails for YouTube Shorts
     
3. You set your destinations (Instagram Reels, YouTube Shorts, LinkedIn, etc.)
   
4. With

Open Wrap Up

XI. Wrap-Up: Your Message Deserves to Go Viral

If you’ve made it this far, then you already know something most people never realize:

Going viral isn’t random.
It’s repeatable.

When you share a message that’s clear, emotional, and well-structured… people don’t just watch.
They lean in.
They listen.
And they act.

That’s what this guide has been about from the beginning.

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Let’s Revisit What Actually Works

Every day, we help:

• Entrepreneurs
  
• Coaches
  
• Consultants
  
• Thought leaders
  

Step into a new kind of visibility—one that’s scalable, intentional, and aligned with their mission.

They do it by mastering the 4-Part Framework:

1. Hook – Capture attention in 3 seconds or less
   
2. Intro – Frame the problem and tell them why they should care
   
3. Content – Share one actionable insight, story, or shift
   
4. Call to Action – Guide your audience to the next step

This framework works across every pl