Instagram: The Visual Storyteller’s Stage
Case Study: Tom – From Recovery to Revenue
Tom is in his 50s, a cancer survivor, and had zero experience using social media for business.
What he did have was a mission—to help mid-career professionals break into executive leadership.
Using our 4-Part Framework and Instagram Reels, he turned his message into momentum.
In just six months, he built a six-figure coaching business.
Here's how his viral post was structured:
Hook (0–3 sec):
“If you wanna learn how to become an executive, then this is for you.”
Clear, direct, and calls out a specific audience.
Intro (3–7 sec):
“You were probably promoted fast and often earlier in your career, but now… you're stuck in neutral.”
Tom names the pain point and context many professionals feel—stalled momentum—in seconds.
Content (7–25 sec):
“I built a five-step process that shows you all of the new skills and mindsets you need to break through that glass ceiling.”
“It’s helped clients like Dan, Rebecca, Matt… too many offers coming to them now.”
He blends strategy, personal story, and social proof to position his system as proven and actionable.
Call to Action (Final 2–5 sec):
“So if you’re ready for the executive ranks, give me a follow, go through my content…”
Simple, low-friction, and invites long-term engagement.
Additional Case Study: Fred – Impact Through Compassion and Clarity
Fred is a licensed Marriage and Family Therapist with 50 years of experience.
He’s helped over 10,000 couples navigate crises—and his goal is simple:
Save relationships and keep families together.
What makes Fred’s video so effective is how it combines urgency, deep care, and tactical advice—all wrapped in the 4-Part Framework.
7,295 likes
8,109 comments
96,400 shares
Here's how the structure played out:
Hook (0–3 sec):
“If your relationship is in crisis, who you pick to get counseling from can make or break your relationship.”
Immediate tension. High stakes. And total relevance for anyone scrolling in distress.
Intro (3–7 sec):
“I’m Fred. I’m a licensed Marriage and Family Therapist. For 50 years, I’ve helped over 10,000 clients save and fix their relationships—often without their partner’s cooperation.”
He establishes trust, experience, and a strong authority signal—fast.
Content (7–25 sec):
“Here’s how to pick the right person to help you save your relationship and make sure they’re a relationship saver—not a relationship ender…”
- Look at their success stories
- Ask how they actually work
- Avoid anyone who recommends separation as a first move
- Find someone who teaches real skills, not just talks about feelings
Fred’s delivery is empathetic, grounded, and practical—exactly what his audience needs in crisis.
Call to Action (Final 2–5 sec):
“DM me on Instagram with your questions. Click the link in my bio to get a free consult with me.”
It’s clear, low-barrier, and deeply personal—exactly right for his topic.
How the Framework Applies on Instagram
Hook:
Use bold text overlays, fast movement, or strong opening lines.
Examples:
- “You’re doing LinkedIn all wrong.”
- “3 signs you’re ready for executive leadership.”
Intro:
Set the scene fast:
- Who is this for?
- What’s at stake?
- Keep it personal and punchy.
Content:
Teach 1 idea.
- Bust 1 myth
- Show 1 transformation
- Use B-roll, captions, transitions, and voiceovers for momentum
Call to Action:
Guide the next step:
- “DM me the word ‘EXEC’”
- “Save this post”
- “Check my profile link”
Quick Wins for Instagram
- Stick to a cohesive visual brand across posts
- Mix Reels, carousels, and Stories for engagement layers
- Engage in DMs—where conversions actually happen
- Use Highlights for testimonials and core offers
Pro Tip: Work Smarter, Not Harder
Take your best TikToks and repurpose them into Reels.
Break down YouTube content into bite-sized Stories or Carousel posts.
Instagram rewards activity—not perfection.