1. Your Offer, Lead Gen, and Sales Process

• A clear, compelling offer
• A lead generation strategy (DMs, email list, freebies)
• A simple sales process (calls, funnels, landing pages) — this turns attention into aligned action

2. Your Avatar, Value Proposition, and Content Pillars

• Exactly who you're talking to (your avatar)
• What makes your message unique (your value proposition)
• The 3–5 content themes you'll focus on (your pillars)

With all these pieces in place, your content will lead to action.