VII. LinkedIn: The Professional Stage
Case Study: Natalie Janine – Turning Strategy into $40K+
Natalie Janine helps corporate women land better-paying jobs—without leading with a resume.
She used the 4-Part Framework on LinkedIn to generate over $40,000 in direct revenue from short-form video content.
Here's how one of her videos unfolded:
Hook (0–3 sec):
“Has never stopped me from landing a better paying job.”
A bold, curiosity-piquing opener that immediately makes the viewer wonder—what hasn’t stopped her?
Intro (3–7 sec):
“Hey sis. My name is Natalie Janine. I help corporate women land better paying jobs. So click the link in my bio, girl.”
She quickly introduces who she helps and what she helps them do—with personality and warmth that builds trust.
Content (7–25 sec):
“For several years, I had this mistake on my resume...But I kept landing better paying jobs.”
“I teach a 5-step strategy where the resume is submitted last. First, we make sure they know your name.”
Natalie reframes a common belief, shares a relatable mistake, and explains her unique value—all while delivering a clear takeaway.
Call to Action (Final 2–5 sec):
“If you are ready to land a better paying job, click the link in my bio.”
Simple, confident, and frictionless.
Why LinkedIn?
LinkedIn is built for credibility.
It rewards clarity, value, and connection—especially for coaches, consultants, and service-based experts.
This platform is about being seen for your expertise.
With the 4-Part Framework, your content:
- Delivers instant impact
- Builds thought leadership
- Opens doors to opportunity
How the Framework Applies on LinkedIn
Hook
Lead with a contrarian truth, bold lesson, or industry insight.
Examples:
- “Your resume isn’t your first impression anymore.”
- “Networking beats job boards—every time.”
Intro
State who you help and how you help them—fast.
Make it relatable and credible.
Content
Deliver one key shift, process, or insight.
Support it with:
- Mini-case studies
- Client names
- Mistakes you’ve made and learned from
Call to Action
Invite engagement or a next step:
- “DM me if you want to see the strategy.”
- “Click the link in my bio.”
- “Comment below if you’ve experienced this.”
Quick Wins for LinkedIn
- Post weekly—mix stories, insights, and client lessons
- Use your headline and banner as a mini billboard
- Turn comments into content—replying builds visibility
- Feature top links (free guides, booking pages) right on your profile
Pro Tip: Reuse + Reinforce
Take your most high-performing LinkedIn posts and repurpose them into:
- Email newsletters
- Short-form video
- Carousel posts or LinkedIn PDFs
LinkedIn builds authority—your funnel converts it.